Wednesday, March 25, 2015

Facebook Advertisement

I have previously tried boosting a post, so I decided that I would run and advertisement this time. The goal is to get more likes for my page, since I have so few. When I did the post boost, I just let Facebook set up the demographics and I didn't get a very good response, so this time I decided to be very specific in the demographic of my audience. I decided to only advertise to people in  the state of Utah. I did this because Utah has the highest pornography download rate in the United States. I am hoping that people who are struggling with pornography use in their families will discover my page and use its resources. I also targeted parents and specifically mothers of teenage children. This is because the biggest users of pornography are between the ages of 12 to 17. I chose to advertise to people who are interested in families, relationships, entertainment and technology. These are people who might be exposed to pornography through their interest in technology and entertainment, but would also be interested in salvaging the relationships that pornography use might affect. I decided I would actually pay for and run this ad for one week, just to see what happens.



I made the design of my advertisement very simple and used the cover photo for my Facebook page. They do not give you very many words for the ad, so this helped because my cover already says what the purpose of my page is and then I could just add a few very specific details about what resources can be found on my page. I designed an ad for both desktop news feed and mobile devices.



Contextual Analysis Topic



Racist Chant

I will be doing my contextual analysis on the racist chant performed on the bus of the Sigma Alpha Epsilon fraternity at the University of Oklahoma. This video was shared with the school newspaper and a student organization via anonymous message. As you can imagine when this video went viral the fallout was enormous.

Thursday, March 19, 2015

Social Media and Climate Change


I was ill and not present in class on Tuesday when we discussed climate change so my post will based on my own observations on the subject. Our side of the room was assigned to discuss how social media might provide solutions to the situation. The day I found out about this assignment this post appeared on my Face book newsfeed.




“Former Vice President Al Gore on Friday called on SXSW attendees to punish climate-change deniers, saying politicians should pay a price for rejecting ‘accepted science.'” The Chicago Tribune reported that Gore told the audience “we need to put a price on denial in politics.” “I want to ask you, what kind of country and what kind of world do you want to live in? What does the First Amendment really even mean? Do you have a right to free speech? Do you have a right to freedom of thought? Do you have a right to exist if your thoughts are spoken out loud and they happen to disagree with others?” Glenn said on radio.

I think many social media users have the misconception that by informing others about a problem they have somehow participated in the solution. Although, I do think that we need to inform each other about problems so that we can all become more educated and aware, education does not equal solution. Solutions take organization and action. Unfortunately, most social media users are hoping that someone else will take care of that part of the solution. The whole idea of going green or what was called environmentalism back in the day has always been quite interesting to me. I find that people claim be concerned about climate change, but pick and choose where they are willing to sacrifice. For example, when you see the activist drive up to a protest in his big SUV, but for some reason he can’t figure out why you don’t take him seriously.

While researching this on the internet I came across an article title “Why social media is important in the #climatewars. http://wattsupwiththat.com/2013/01/02/why-social-media-is-important-in-the-climatewars/  This article claims that social networking is the glue for the cause. It literally spells out a prescription of how people that do not believe in climate change can use social media to disrupt the efforts of those calling for change through social media. It goes as far as to tell them who to follow on Facebook and twitter, the biggest climate mouthpieces, and instructs them to post or tweet a counter to any climate alarmism they see. They refer to themselves as the #armyofdavids.

This is a good example of organization done through social networking. This article does not just pass on information, but gives instructions on how to take action. Obviously, this kind of action will not really give a solution to anyone, but just fuels the argument. What if you used the same kind of organization to give people instruction on how they can become part of the solution by taking action?  Give people some guidance on how to become part of the solution. I know I don’t really know how I could make a difference in many arenas, if I just had a little bit of guidance on the simple things I could do, I would most likely do them. It would be much more helpful for people to post ideas or even selfies of what they are personally doing to make a difference in their effort to save the planet, then to post some article about the war the politicians are currently having about it. Show me what you are doing and what I can do. That is taking action and becoming part of the solution. Passing along information simply informs people.


Social media is a great tool for organizing. The trick is passing along instructions on how to take action, not simply passing along information and hoping someone else will take action.

Tuesday, March 3, 2015

Sex X.O.

How does social media impact how we view men and women. We spent the entire class period discussing the messages that are sent to women about how they should look and act. Obviously,the number of messages sent to women on this subject has dramatically increased with the  invention of the internet. Especially, now that public figures can be airbrushed and Photo Shopped. Women in today's world are competing with people that don't actually exist. Last week the public was in an uproar about an unedited photo  of Cindy Crawford that had been leaked to the press. She looked like any other women her age might look, with cellulite and all. She was receiving praise for allowing this photo to be released until it was discovered that it had been leaked without her permission. It is physically impossible for a women today to satisfy the expectation of the "virtual" competition and the psychological damage that is doing to women is crippling.

There is a positive note about how social media impacts these socially constructed views of what men and women should be. Social Media gives us, the people, a Chanel in which to fight against these social definitions and expectations. I received this post on my timeline about two weeks ago. I have watched it everyday since. It  is what I need to hear everyday to combat the voices in my head that say I am not enough.  This is something every women should watch.

Use Social Media to Empower Women!!!


Religion 3.0


Last week in class we discussed Religion and social media. We discussed in class that St. George is predominantly LDS community and how non-members are often overwhelmed with the amount of religious messages they receive on social media and how they are expected to receive and digest those messages. Over the past few years the LDS church has embraced social media and begun to use it as a tool to do missionary work.


I am new  to the Facebook world, but over the past week I have been paying close attention to the number of religious posts that are on  my timeline. I would have to admit that probably somewhere in the range of 40% of the things my friends post on Facebook have a religious message. I guess this should not be surprising when we consider that religion or beliefs are embedded in or identities deeper than almost any other thing. The LDS culture is a way of life and people tend to send messages about their life.

The thing that has been most surprising to me, is what I realized about myself. For some reason, I actually very seldom click on the religious post, if I can identify that is what they are. I wondered to myself, why this is? Maybe I'm looking for a little get away from the culture I actually reside in. Interesting!!